1. The 4 Faces
One poster idea was the word 'Grit' overlaying the faces of each character.
As a cast hasn't been assembled yet, stand ins from our year, and myself, took the roles of the characters for proof of concept.
It works mostly because of the range of faces however the title is quite difficult to see and with two smiling people in the poster, it might be mistaken for a comedy.
2. Made From Words
This idea is my personal favourite: it consists of Sean looking broodingly out into nowhere but he is made out of words. The words are related to the film and can be considered ramblings of Sean in keeping with the paranoia and delusional themes in the film.
To make these I used a photo of myself and took it into Photoshop. I followed a video tutorial on how to turn the three different lighting sections: highlights, midtones and shadows into their own texts so the opacity can be changed to create a more three-dimensional look. I did the same for the film's title.
I found the font used on film posters (Steel Tongs) and made some short film credits at the bottom and lastly added in the slogan.
I strongly like this poster as it conveys the tones of the film well: brooding, the words and the minimalistic aesthetic.
3. Missing Posters
The other main piece of marketing are the missing posters. The idea of these was to create one for each main character to hint towards the real world events that happened.
I created these on Photoshop as well but the design plan for them was very straightforward, as are missing posters.
I used real-life images taken of the stand ins rather than staged ones to create a more believable poster. I think the posters do a good job of setting up the background and overall mystery to the film as well as emphasising the breaking and inconsistencies that happen alongside.
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