Pre-Production Unit: Research - Grit Branding

Branding for Grit consisted of three segments: the title font; the slogan and the colour scheme.

1. Title Font

We began our search on Dafont.com in the hope of finding something suitable for Grit. The criteria was as follows: something bold and to the point, just like the title itself. Nothing too fancy or complicated.

We found a font called 'Impact Label' that fitted the criteria well:

We tested it with the name of the film and instantly fell in love.

This font is going to be the official font for the film and all of its marketing. It stands out but isn't decorative or complex; it's simple two-tone colour scheme works with the themes of two worlds in the film: real and fake; and it looks quite gritty in style too.

2. Slogan

As already mentioned in a previous post, the slogan will be 'Lose Yourself' but here it is in the Impact Label style:

I think it's very effective in its goal of standing out and being in all-capitals makes it appear in the form of shouting. The white on black effect works as almost a message being displayed: as if you were being told something. Meaning the font could potentially be used as the font for the text that appears on screen.

3. Colour Scheme

The colour scheme for Grit is very simple: black and white, just like the font is. This is to represent the two worlds in the film and the notion that everyone has a light side, and a darker side too. Very fitting with the themes and the characters Sean and Archie.