Studio Production Unit: Pre-Production - Pixellating The Logo

Going into this task I knew it would be a lot harder to achieve as the test I did was a much lower quality document than this. To maintain the quality of the logo there needs to be more pixels in the canvas. Where the test had 72 pixels per centimetre this document had 1500 pixels per centimetre: meaning that my method of colouring in individual pixels would be pretty tricky and time-consuming to do this time round.

So I came up with the idea of making a 3x3cm square; colouring it in the same colour as the font and then copy and pasting it lots of times and then dragging the squares around. After doing this for a couple letters I felt it didn't look right so I tried a different method.

I discovered that you can change the shape of your paintbrush to a square so I used this and stared to paint random squares in a similar fashion to the method I did on the test document. Again, however, this just didn't look right to me. I felt they were too small and looked like random dots rather than the words actually coming apart.

Looking for another method; I searched online for pixellation effects and found this video:




I couldn't get the instructor's technique to work so I selected the paint brush tool and altered the settings so it would create little squares when I moved it around and this was the effect:

I love this effect, in trying out something I ended up creating the exact look I was after. The other technique of placing individual squares and/or painting squares was very time-consuming and just didn't look right but this was perfect. It only took a couple of minutes and I think it's very effective.