As the DOP for the Promo trailer I shall take on the storyboarding, scripting and shooting of the trailer.
Below is an early idea for the trailer:
The panellists and host are on set; the host says:
"So our next topic is: why should people tune in to [show title]?"
The panellists then, in the style of the debates that will feature on the show, discuss why people should watch the show: stating the show's USPs such as the comedy, concept, the parodies etc.
The host then takes control again and says about cutting to a VT to which a VT plays of a montage of moments from the show.
These 'moments' could be created solely for the trailer in the style of a 'best of' segment.
This is just a concept and not a final decision but it's an idea that may have some potential if given some polishing and more thought.
What I feel is tricky about making a lengthy trailer is that the show is a topical debate show which limits what can be shown or what kind of a trailer can be made. Unlike a TV series or a film trailer where a basic telling of the plot can be shown or key points in the work that will hook the audience; this is a show that covers current stories meaning the trailer may not be relevant by the time it's released.
A Second Trailer Idea
Show some behind-the-scenes from concept to filming in the form of a story.
To match the show's tone the things shown will be a mix of some light hearted moments and some more serious moments.
Perhaps a small piece of V.O or monologue overlaying the trailer talking about how the show has progressed from ideas on a page to a set.
An issue with this idea, however, is that it sounds like a documentary rather than a trailer. The trailer is supposed to promote the show and in doing an idea like this may leave very little left for the actual behind-the-scenes project.
I may do some research in the form of looking at adverts for both TV shows similar to Helen's and more creative trailers such as Sainsbury's' Christmas adverts; John Lewis' Christmas adverts and Apple's also.
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