I initially thought of the channel Dave as the show would consist of comedians and the show's strap line is "The home of witty banter."
So I went onto a website called BARB which are a company that record viewing figures for every British channel. They list the top 10 most viewed shows of the week along with the figures.
I recorded the figures and then went back through the list making a tally of the type of shows that were the most viewed.
I found out that 22 of the 40 shows were comedy focussed with half of them being panel shows. So there's a clear demand along with what Dave broadcasts the most of.
I did the same method for the air-times of the 40 shows and the days they were broadcast.
Days are in the same photo as the show types. |
I found that the most common airtime was 10-11pm and Sunday, Wednesday and Saturday were the most common air-dates.
With this in mind I'm going to go with a 10pm airtime and possibly a Sunday as the show wouldn't have to compete with major Saturday shows like The X-Factor and Strictly Come Dancing.
Effective idea research here
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