Digital News Unit: Research - Ideas Lab

Yesterday we got into our groups and had an ideas lab to work out what our channel would be.

Our group comprises of myself, Mike, Sophie and Aimee.

Coming into the ideas lab me and Aimee had some ideas that we discussed at an earlier date:

We also had a story that piqued our interest:
http://www.kentonline.co.uk/kent/news/shortfall-in-primary-school-places-24020/

We chose a target audience age range of 25-50 as this is the age group most likely to access a news channel online: older age groups are less likely due to the fast advancements in technology. We also opted for a local news broadcaster: reporting for the whole county of Kent as this allowed smaller stories to be heard since it being local filters some of the larger stories out.

During the ideas lab Mike brought up the story about the cliffs in Dover eroding away due to the harsh weather last year, we liked the idea as it fitted in with our target age (25-50) and was relevant, local news.
Helen approached us and talked about the ideas we had made: importantly she brought to our attention that we need to get our brand sorted first and foremost. The stories were good but without a focus our channel is the same as other Kent news broadcasters, so we needed a U.S.P.

Culture: we chose Kent culture as this genre would fit in with the 25-50 age group but also bring this side of news into the spotlight.
This covers arts, television, film, and entertainment as a whole. Shortly after I came up with the name 'Kentertainment' as a sort of bad pun and a working title until we needed a better name but instead it stuck.

With our focus point set we needed to brand the channel as our own so next we concocted the sting:

This would also act as our title card and the image that is behind the presenter on the green screen.

I feel we have an interesting brand set up as there isn't a news provider for Kent that provides a focus on entertainment and culture solely.